Getting the full stack for true data-driven marketing - Google Marketing Platform

Breakfast event
12.2.2019

Nordic Morning office (Visiting address: Verkkosaarenkatu 5, 00580, Helsinki)
Tuesday 12th of February 2019 at 8:30

We welcome you to Nordic Morning Breakfast to hear inspiring keynotes and idea exchanging! Day's topic will be: getting the full stack for true data-driven marketing - Google Marketing Platform.

Google Marketing Platform (formerly known as Google 360 Suite) is a unified advertising and analytics platform for smarter marketing and better results. With renewed product tiers, Google Marketing Platform with 360 features is attractive option for mid-sized companies as well.

Google Analytics 360 = Enterprise level web & app analytics solution
Google Optimize 360 = A/B & Multivariate testing and personalization tool with integrations to Google Analytics segments/audiences
Display & Video 360 = An integrated solution for end-to-end advertising campaigns

During the morning you will have an opportunity to hear about the key benefits, integrations and use cases of the different modules of Google Marketing Platform and and how it's all connected. 

Sign up today to secure your seat in our office located at Verkkosaarenkatu 5, 00580, Helsinki! Participation is free of charge.


8:30 - 9:00
Breakfast

9:00 - 9:15
Opening words
Jukka Sundquist, Managing Director, Nordic Morning Finland

9:15 - 9:45
Core Benefits of Google Analytics 360
Lauri Lähteenmäki, Director, Martech&Data

9:45 - 10:15
Google Display & Video 360
Joe Woods, Senior Consultant, Programmatic Marketing

10:25 - 10:55
Optimize 360
Lauri Lähteenmäki, Director, Martech&Data

11:00 - 11:30
Snacks & mingle


Interested? Fill out the form to reserve your place

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